Week 4: Career and Company Research

Name: Michelle

Week 4: Career and Company Research

Template and Grading Rubric

This document contains the

There are TWOparts to theCareer and Company Research assignment.

Part 1: Complete the table below and link your one-, two-, and five-year goals (recall that you identified these in the Week 2 Self-assessment Assignment) to specific company research. You can also use employers you identified in the Week 2 assignment if you wish. (50 POINTS)

 

GOALSOne-year GoalTwo-year GoalFive-year Goal
(State your one-year goal here. Must be different from your two- and five-year goals.)I will do this part(State your two-year goal here. Must be different from your one- and five-year goals.) This too (State your five-year goal here. Must be different from your one- and two-year goals.) This too
EMPLOYERSEmployer of Choice for One-year Goal(must be different from your two- and five-year employers) I will do this partEmployer of Choice for Two-year Goal(must be different from your one- and five-year employers)I will do this partEmployer of Choice for Five-year Goal(must be different from your one- and two-year employers) This too
Name, location(s), contact information

 

AFEES  
Products and/or services

 

   
Number of employees

 

   
Annual sales/profits/growth for the past year   
Potential for growth of the firm and the industry as a whole   
Major competitors

 

 

   
Mission and/or vision statement

 

   
Reputation

 

 

   

 

Part 2: What is your personal marketing strategy; i.e., what do you plan to doto ensure you achieve your goals? (Some questions you might reflect on in your response include: How will I penetrate the hidden job market? How will expand my professional network? Are there skills I need to be working on to be more competitive as a candidate? How will I track my job search? What resources can I use to help me in my job search and how I often should I be contacting them? How will I ensure my resumé and other job-search tools stay current? Where will I look for job leads? How will I hone my interviewing skills? What will I do on a daily, weekly, monthly basis to ensure I am conducting the most proactive job search possible?) (50 points)

 

In order to achieve my goals, I will . . .

 

(state what you are going to DO on a daily, weekly, monthly, yearly basis to launch your career)

 

 

 

 


 

 

Grading Rubric: Career and Company Research

Component

Points

Part 1: Award full credit if all sections meet minimum requirements. Deduct up to 30 points for incomplete work. No points awarded if the section is not submitted. Deduct up to 5 points for spelling and grammatical errors.

50

Part 2: Award full credit if marketing plan is comprehensive and is indicative of actions the students will be taking as part of his/her job-search process. Deduct up to 30 points for incomplete or unclear responses. No points awarded if the section is not submitted. Deduct up to 5 points for spelling and grammatical errors.

50

TOTAL POINTS

100

 

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