select your favorite online retailer or content provider � you may use any you like with the restriction that your choice does not contain any inappropriate content. However, I strongly encourage you to be a little creative � avoid the obvious such as Amazon and Wally Mart.
When considering your market segments be very specific. For example, �all shoppers between the ages of 18 and 55 who like clothes� is NOT a good segment � it is much too broad. Consider such things as demographics and lifestyle preferences (also known as �psychographics�)
Analyze what consumer segments the site is targeting and why. Then, answer the following � feel free to use bullets or charts if appropriate. Be sure to provide the link for your site.
1. What is the primary target market for the site? Be sure to describe it using multiple factors, including demographics and lifestyle (psychographics). The primary markets for any firm are those consumers that are the best prospects for their products and services.
2. Name and describe at least one secondary market(s). These are segments that are important to the firm, just somewhat less so that the primary you described above.
3. Describing why you believe the firms are targeting these segments and if you would make any changes. Be sure to justify your answers with logic, facts or both.