you are going to analyse one company called
HORNBY plc in Uk and its working in toys industry. you will have to give executive summary in the begaining then the introduction wich should have an overview of the company.
and then the market share (pestel analysis,stakeholder model,vision ,mission )
market size .external factors.also you have to talk about the main players or main competitors in the market 2 or 3 and also apply the product life cycle model. Branding is crucial and marketing mix the 7ps or 4 ps
then you are going to talk about the problems that facing this company at has to be at least 3 problems.Analysis
and then conclusionsthen recommendations
please see the attached file which have the annual report and the sales of that company.
please do read financial times and guardian
and others reliable sources.
i would recommend you to use the internet only but if you find an English books that you think it’s related or useful please do use it.
please check the word file which has the exact structure of the report exactly and you can use it as guide .plus the annual report in excel please do use them.