Topic: Cross-states issues on a food product

Order Description
A new food product recently launched nationwide by your company is very popular in Texas and California, but not doing well elsewhere in the country. Explain what is likely causing this and provide viable solutions to expand marketability of the product.
Instructions: Explain at least three reasons and provide a possible solution for each. If you use factual information, e.g., specific demographic differences, as a reason, you must provide evidence for the information (i.e., the demographic data, with appropriate citations). If you use speculative information (i.e., plausible but not based on actual or reliable data) as a reason, you must provide a solid rational basis for the speculation.
You are encouraged to consider both technical and non-technical issues, and note that I am not looking for particular answers. The reasoning behind your responses will carry the most weight.