TOMS Shoes Case Questions
1. Who is Blake Mycoskie and why did he start TOMS Shoes? How did Blake get started in business (before TOMS Shoes)? Where did the idea for TOM Shoes come from? What inspired Mycoskie to start TOMS Shoes? Which obstacles presented the greatest challenges to the “start-up” of the company?
2. What is the “business model” for TOMS Shoes? How does this “for profit” business work? What are the company’s annual revenues? Describe the breadth & depth of the merchandise assortments. Who are the corporate customers? Give some examples of how TOMS Shoes uses “partners” world-wide for distribution purposes.
3. How does giving work at TOMS Shoes? What is the “reach” of the giving both domestically & globally? What specific social benefits are there to giving away shoes & eye glasses? How does TOMS Shoes actually give away shoes & eyeglasses? What giving steps does the company follow?
4. What principles of entrepreneurship does Blake Mycoskie use to run his businesses? What “lessons learned” have profoundly shaped the leadership style of Blake Mycoskie? What management disciplines does he follow? What does he say about “resourcefulness” & “simplicity?” What other advice does he offer to aspiring entrepreneurs?
5. How has the story of TOMS Shoes encouraged or discouraged you to learn more about business & social entrepreneurship? Why or why not? To what extent do you believe the critics…that TOMS Shoes is promoting “false charity?” What might your analysis of TOMS Shoes mean for your academic major & course of study at IUPUI? What is clear about your short & long term career goals & aspiration
Click the links below to view the Case Study materials.
View the http://www.toms.com/?cid=ps_usbrand&utm_source=bing&utm_medium=ppc&utm_campaign=brand website and the Start Something that Matters website, http://www.startsomethingthatmatters.com/ then answer the attached Case Study questions.
Each Case Study is to be created in Microsoft Word, printed, stapled upper left corner, and turned in at the beginning of class on the due date.
Each Case Study is to be 1 1/2 to 2 pages in length maximum; written in paragraph format, answering one main question in each paragraph. There are 5 main questions for each Case Study, so your paper will have 5 main paragraphs. Please use Times Roman or Arial font, 12 point size, black text color, single spaced lines, and one (1) inch page margins. Additional Case Study guidelines are found in the TOMS Case Study Questions attachment below.
Additional Resources for Assignments
“How TOMS Shoes Founder Blake Mycoskie Got Started” http://money.cnn.com/2010/03/16/smallbusiness/toms_shoes_blake_mycoskie.fortune/
“Making a Do-Gooder’s Business Model Work” http://www.businessweek.com/smallbiz/content/jan2009/sb20090123_264702.htm
“TOMS Shoes Giving Report” http://www.toms.com/giving-report/l
“Why I Hate TOMS Shoes” http://www.buzzsawmag.org/2011/11/02/why-i-hate-toms-shoes/
“The Tradegy of TOMS Shoes” http://thepublicqueue.com/2012/the-tragedy-of-toms-shoes/
“Be Resourceful Without Resources” Chapter 4 in Start Something That Matters by Blake Mycoskie, published by Spiegel & Grau, 2011. PDF File
“Keep It Simple” Chapter 5 in Start Something That Matters by Blake Mycoskie, published by Spiegel & Grau, 2011. PDF File
For Tommorrow: The TOMS Shoe Story http://www.youtube.com/watch?v=BIArTdAHwBc
“In Our Own Backyard” http://www.toms.com/toms-us-giving/l
“TOMS Gives New Shoes To Kids in Need: One-for-One http://www.youtube.com/watch?v=7MV3HWQHl1s
“Joe Polish Interview with Blake Mycoskie” Genius Network http://www.youtube.com/watch?v=tPvHlkN2_g8