THE WAY WE CONSUME MEDIA

Think the way we consume media. (media consumption, visual media, listening media, radio) we use a book in class: Orality and Literacy by Walter J. Ong ……………

Introduction

In understanding how we consume media, we should first of all identify the meaning of media. Media refers to a variety of gadgets used for communication purpose. Examples include; newspaper, television, radio, internet, among others. Media in computer may refer to the hardware and other storage devices for data in the computer. In this task more focus will be based on computers and internet in understanding how we consume media.

Different ways we use media

Holt (1) asserts that most of us find computers very important in our lives yet some individuals manage to live without them. Computers help us indirectly in production of other goods and services. Reflecting back in 1970’s when there were heavy investments by American businesses in computer hardware and software, there were no real value added to the business as pointed out by the author. But in 1990’s some benefits was observed in the computer era, in the new economy.

Carr (1) also says that, computers can also benefit us more directly by making us smarter and happier. They give people enjoyment, companionship, facts and sex. Sometimes, they provide people with spiritual dimensions. However, some people believe that computers make people foolish and sad; this is because they discourage intense reading and analysis of situations. Contrary, computers will be used to send email messages and explore restlessly on the current events in the world using World Wide Web with aid of different varieties of browsers.

Computers are used to, with a variety of gadgets like modems and Wi-Fi networks to change how the brain works. The neurons are conditioned to a particular command on a day to day basis to help in performing different tasks at the same time. But a warning is given by the author that computers can make one be addicted to certain things like pornography and self –stimulation. This is as a result of the neural paths in brain demanding to be fed with information they are accustomed to.

During web surfing, areas responsible in decision making and problem solving are stimulated, which many people may believe that we are smarter. Psychologists highlight differences in people’s intelligence where they purport that there are fluid intelligence and crystallized intelligence. Fluid intelligence, gives one the ability to have solutions to problems which are abstract like logic puzzles, while crystallized intelligence will store facts about the world which is inclusive of short cuts for making conclusions to it.  Computers can be used to store fluid
intelligence as evidence suggests. Evidence is given about video games which have been proved to maintain the level of attention in individuals. It is concluded that video games which gives the players a lot of pleasure promotes certain cognitive skills in an individual. The net enables people to gain more knowledge by making them smarter. This is the crystallized intelligence, as the ability to receive and acquire knowledge relies on the knowledge gotten from the working memory. This involves what the individual is conscious of at that time period. The memory has a holding capacity of as much as four items of information. Through the internet use this memory can be refreshed relying on the available evidence. There is no study that has shown any degrading in the ability to learn from a text book as a result of using internet.

Conclusion

In conclusion Carr (3) says that, the internet interrelation and the digital world is a powerful tool for finding knowledge, making our expressions and communicating with others. It commands our concentration much better than any other media nevertheless individuals need some sense of self control to avoid addiction to the computer and its postulates. With effective control and use of internet and the computers there is a great expanse of knowledge that will be acquired by a person than when using books and written materials which can easily be outdated and obsolete.

 

 

 

 

 

 

 

 

 

Work cited

Nicholas Carr, How the internet is changing the way we think, read and remember, 2010,

Atlantic, in Jim Holt, “Smarter, Happier, more productive” print

 

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