You are a researcher for an industry journal, which is planning to run a feature on the different management styles and cultures between International Oil Companies [IOCs] and National Oil Companies [NOCs], and whether these can be linked to the company’s past success and thus possibly be a guide to their future potential.
You have been asked to prepare a professional report on one IOC and one NOC as to their present status and future potential; the potential readership are would-be investors, and thus your report should guide this audience to decide to heavily invest or not in the companies.
Your work should provide a balanced, analytical view of whether the two companies would make suitable investment vehicles, based on their management style and culture and their organisational structure – there should be no attempt to recommend one company over the other. This is NOT a selling exercise.
The Report should be much more than a simple description of their structure and operations. You must provide a critical evaluation of their strengths and weaknesses, together with the opportunities and threats that exist in their markets. Therefore a good starting point for your Report will be a SWOT analysis of each of your chosen companies.