Want to make a professional income from your writing career? You can, if you realize that in today’s world, writing is a commodity, and a low-paid one at that. Discover how you can turn your writing into more than a commodity, so that you make upwards of $1 a word for everything you write.
Firstly, let’s look at what I mean by classing writing as a “commodity”. A commodity is a raw material or primary agricultural product which can be bought, sold and traded. Copper is a commodity, and so are sugar, rice and wheat.
If you realize that your writing is a commodity, you can develop a professional writing career, because you’ll realize that you need to take steps to differentiate YOUR writing from that of other writers. Once you’ve differentiated your writing , it’s no longer a commodity.
How do you differentiate your writing ? One word: marketing. Taken as a group, writers are pathetic marketers of their writing ; this is why most writers have low incomes.
I should mention a caveat: before you start marketing your writing , ramp up your writing skills. The more competent and professional your writing the more you will earn when you market. On the other hand, if your writing is woeful, all the marketing in the world won’t turn a pig’s ear into a rose.
Your Writing and the Marketing Mix of the “Four Ps”
If you’re new to marketing jargon, you won’t be aware of the marketing mix, often known as the “4Ps”, which are Product, Price, Promotion and Place. The 4Ps give you a handy checklist for marketing your writing .
Although the 4Ps are simple, you need to be aware of them, with every writing service you sell. Let’s see how they work, with a scenario.
In our scenario, Rosemary is a new writer. She wants to make some money writing from home, and has discovered that writing articles can bring in a good income if she markets herself well.
Before she starts advertising her article writing services, she considers the 4Ps and decides how she’ll apply them.
The 4Ps will form of the basis of all the promotion she does, so she needs to get them clear in her own mind. If she’s confused, she knows that her prospective buyers will be confused too, and won’t buy.
She writes down her outline of the 4Ps for her article writing .
Product – Article packages of ten articles;
Price – Test various price points, starting at $10 per article;
Promotion: Free classifieds sites, forums, Twitter;
Place: She needs to set up a page on her Web site for this product; she’ll use this as her sales process “landing” page.
When Rosemary uses the 4Ps, she has a plan. She can begin to market her articles with confidence.
Of course, there’s much more to marketing your writing services than the 4Ps. However, using them sets you on the road to a high-income professional writing career — they’re keys to your success.