persuative assignment

persuative assignment

Today you will be writing a letter that represents a potential new initiative for the University of
Pittsburgh’s College of Business Administration. To increase the percentage of admitted students who
actually attend and to build a better sense of community among CBA students, Dean Audrey Murrell is
pairing up existing CBA students with those who have been accepted. You have been selected as a
mentor for the student to whom you will be writing. Your goal in this letter is to talk about CBA and
convince the admitted student to actually make the commitment and attend Pitt and CBA. You will
write the letter as an individual. The recipient of the letter will be:
Genessa Washington
89 Morton Street
Susquehanna, PA 18874
As part of the process, you have been provided with some facts about Genessa.
? She is graduating in the top 15% of her high school class
? She plays the trumpet in the marching band
? She is a member of the swim team
? She has volunteered with Habitat for Humanity through the youth group at her church
? She has a brother who is two years younger than she is
? Her father attended Penn State University
? Her mother’s family is from New Castle, PA
? She has been accepted to Penn State, Slippery Rock, Drexel and SUNY Binghamton. She has
been offered a modest scholarship from SUNY and a larger one from Drexel.

Check list
Is the letter persuasive?
Does it have an attention getting open that effectively gains
the attention of the prospective student
Does it make a strong and effective case for attending CBA?

Is the information geared to the audience?
Does it focus on reader benefits?
Does it work to overcome potential objections?
Does the close generate goodwill while requesting action?

Is the information geared to the audience?
Does it focus on reader benefits?
Does it work to overcome potential objections?
Does the close generate goodwill while requesting action?

Does it use the appropriate tone and consider the
relationship between writer and reader? (Respectful and
professional but still friendly)
Is the assignment well executed in terms of presenting the
information?
Is it the correct format and are all letter elements correct?
(Recipient address, sender address, date, salutation,
complimentary close)
Is it attractively designed?
Does the writing flow and have transitions to link thoughts
from section to section and point to point?
Is the letter proofed and error free?(30 points)