Participant Observation Project: Looking at Influences of Sensory Experiences and Shopping Decisions
My part is personal care and beauty
Particularly the one about Store Atmospherics and Multisensory Perspectives. Let’s build on something along that. Given that a lot of our observations were about the layout of stores and departments, how about we discuss the layout of stores and how different senses are affected in different departments, and how that influences spending or the inhibition to spend. For example, how many of us smelled something fresh by the bakery section, and does smelling something fresh (for example cookies) influence us to by more baked goods?