Overcoming Marketing Barriers: How Investment Comany leaders market to the deaf population
Contains a critical analysis and synthesis of literature pertaining to the topic above and phenomena (qualitative studies).
Please focus on the following below:
1. Relationship and Trust between managers and deaf consumers
2. interpersonal relationship marketing and deaf community
3. Willingness to learn relationship with deaf consumers
4. Linking relationship marketing and corporate social responsibility to financial outcome
My methodology is qualitative and design is exploratory case study.