Marketing and Healthcare

Marketing and Healthcare


Marketing and Healthcare

Paper instructions:
Marketing and Healthcare

Marketing is an activity that is closely linked to successful business operations.

Write a four to five (4-5) page paper in which you:

1.Differentiate between marketing in a business industry of your choice to marketing within the health care industry. Be sure to discuss the key roles, the impact of the external environment, etc. within each industry.
2.As a health care professional, develop a process you could use to help people address the issues presented by customer wants and needs. Discuss how this process would directly impact main stakeholder groups.
3.Debate the need for marketing hospitals and clinics.
4.Medical care is medical care to many. Assume you were a health care marketer for a clinic. Develop a statement of differentiation that demonstrates the advantage of your clinic over other clinics.
5.Use at least three (3) quality academic resources in this assignment. Note: Wikipedia and other Websites do not qualify as academic resources.
Your assignment must follow these formatting requirements:

•Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
•Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.


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