LVMH TARGET MARKET IN ASIA (FASHION AND LEATHER GOODS)

In this paperwe need to describe LVMH(Louis Vuitton, Fendi, Donna Karan, Loewe, Marc Jacobs, Celine, Kenzo, Givenchy, Thomas Pink, Pucci,
Berluti and Rossimoda) Target market in Asia (Fashion and Leather goods) the strategy for2014. (ie what needs to be done forthe growth of business in 2014). In this paper, it is important to describe the people who will buy these products (including bags and handbags).Describe the criteria of age, people living in big cities, traveling and leading outdoor life.

The emphasis needs to be done to Asia (China, Mongolia, Malaysia, fietnam, Japan, Korea, Kazakhstan)