International Marketing Communications Plan

 

 

 

 

Order Description

 

 

Objectives

 

This assignment has been designed to allow students the opportunity to explore the issues of international marketing communications from the perspective of a real organisation facing the difficulties presented by an increasingly competitive environment and changing customer needs.

 

Learning outcomes

 

This assignment covers the learning outcomes for the modules as documented in the module guide and definitive document

 

Hand-in procedure

 

Please follow University policy regarding the handing in of assignments.

Mode of working

 

This is an individual assignment and University policy will apply in all cases of copying, plagiarism or any other methods by which students have obtained an unfair advantage.

 

 

 

 

 

 

 

Task

 

 

You are required to do one of the following:

 

Choose a brand for a product or service from your own country and undertake the first part of a Marketing Communications Plan i.e. Context Analysis, to launch the brand here in the UK.

OR

Choose a brand for a product or service from the UK and undertake the first part of a Marketing Communications Plan to launch it in another country (could be your own country but does not have to be).

 

In order to do this you need to undertake a Context Analysis of the market sector, using the Fill framework which consists of the following sections:

 

Customer context

Business context

Internal context

External context

 

From this Context Analysis you need to identify the main issues that the marketing communications campaign could address.

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