Incorporating Social Media is Necessary for a Businesses’ Integrated Marketing Communications

Common statement of purpose: This discussion will demonstrate that social media is an instrumental piece of a 21st century business�s marketing strategy.

Thesis: Due to the worldwide branding strategies through social media avenues, it is necessary for businesses to invest in a cost-effective strategy for reaching these new audiences.

Counterargument: Customers may �walk away� with the company�s brand by taking control of it and damaging it in a public manner (Worsham).

Introduction

1. Social marketing and Web 2.0 technologies provide the opportunity for businesses

2. large companies and their need for social media advertising and marketing.

3. �Social media is a hybrid element of the promotion mix

4. Loss of control of the branding for a company

5. Key terminology

a. Social media

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b. Web 2.0

c. Integrated marketing communications (IMC)

6. Common statement of purpose: This discussion will demonstrate that social media is an instrumental piece of a 21st century business�s marketing strategy.

7. Thesis: Due to the worldwide accessibility of branding strategies through social media avenues, it is necessary for businesses to invest in an innovative and cost-effective strategy for reaching these new audiences.

Body

1. Social media marketing allows for a more inclusive IMC

2. Input managers for IMC to succeed.

3. Social Media Benefits

4. Web 2.0 applications can have great benefits.

5. Counterargument: Customers may �walk away� with the company�s brand by taking control of it and damaging it in a public manner (Worsham).

6. IMC strategy and company�s exposure

Conclusion

1. Social media allows for an entirely new dimension of branding strategies.

2. Success depends on companies willingness

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