Havent think about it yet.
Im Cornelius, I have finished the literature review in 4000 words but my tutor need me to slightly correct and add more about culture studies; cross-cultural advertising.
The total is 8000 words, its all about the advertisement of Nike that promote in Europe and Asia. The latest advertisement of Nike; Better for it. They are using the same story but Asian cant feel the same thing and don’t think sport is a lifestyle as European .
Theres some feedback and data attached below.
My tutor had mention the book call “No Logo” more than once.
here is the reading list that she suggested
Appadurai, A. (1998) Modernity at Large. Minneapolis: University of Minnesota Press.
Balnaves, M., Shoesmith, B. & Donald, S. (2008) Media theories and approaches: a global perspective.London:Palgrave Macmillan
Breward, C. & Gilbert, D. (eds.) (2006) Fashion’s World Cities. Oxford: Berg
Edited collection that considers the changing nature of the world’s fashion capitals. Chapter 1 available online.
Burton, G. (2005) Media and Society. Maidenhead: OU. Ch. 1 and 13.
Craik, J. (1997) The Face of Fashion. London: Routledge. Ch. 2.
Gilbert, D. (2007) ‘World Cities of Fashion’ in Welters, L. & Lillethun, A. (eds.) The Fashion Reader. Oxford:
Hartley J. & Montgomery L. (2009) Fashion as consumer entrepreneurship: emergent risk culture, social network markets, and the launch of Vogue in China. Chinese Journal of Communication. vol. 2, pt. 1, pp. 61-76
Hines, T. 2001. ‘Globalization’, in Hines, T. and Bruce, M. eds. Fashion Marketing: Contemporary Issues. Oxford: Butterworth Heinemann
Overview of fashion markets and marketing in a globalizing context.
Jackson, P. 2007. ‘Local consumption cultures in a globalizing world’ in Welters, L. & Lillethun, A. (eds.) The Fashion Reader. Oxford: Berg
Jhally, S. (1989) ‘Advertising as religion: the dialectic of technology and magic’, in Angus, I. & Jhally, S. (eds.) Cultural Politics in Contemporary America. New York: Routledge.
Jung, J. & and Lee, Y. (2009) Cross-cultural examination of women’s fashion and beauty magazine advertisements in the United States and South Korea. Clothing and Textiles Research Journal. vol. 27, pt. 4, pp. 27: 274.
Lister et al. (2009) New Media: A Critical Introduction. New York: Routledge.pp 236-242.
Morley, D. (2006) ‘Globalisation and Cultural Imperialism Reconsidered’, in Media & Cultural theory.
Nwafor, O. (2012) Of mutuality and copying: fashioning Aso Ebi through fashion magazines in Lagos. Fashion Theory.Vol. 16, pt. 4, pp. 493 – 520.
Robertson, R. (1998) Globalization. London: Sage.
? Rocamora, A. 2001 ‘High Fashion and Pop Fashion: The Symbolic Production of Fashion in Le Monde and The Guardian.’ Fashion Theory, Volume 5 (2): 123-142. Oxford: Berg.
Considers contrasting frames of reference in fashion writing.
Stephenson, S. (2007) The changing face of women’s magazines in Russia. Journalism Studies. vol. 8, pp. 4, pp. 613-620.
Thornton, S. & Pengpeng, F. (2010) Just a slogan: individualism, post-feminism, and female subjectivity in consumerist China. Feminist Media Studies. vol. 10, pt. 2, pp. 195-211.
Tomlinson, J. (1999) Globalisation and culture. Cambridge: Polity Press.
Wark, M. 1997. ‘Fashion as a Culture Industry’ in Ross, A. ed. No Sweat: Fashion, Free Trade and the Rights of Garment Workers. London: Verso (Flexible specialisation in the global fashion industry.)
Waters, M. (1996) Globalization. London: Routledge.