Fashion Retailer Case Study
The objective of this project is to learn how an international fashion retailer operates in the real world by choosing a fashion company that operates outside its home country. The company can be US based but you can also explore international fashion retailers based in different countries. The report should incorporate course concepts. YOUR analysis is important. Reference Case Studies in the text book for your report (however, avoid companies being used for this). Cite all sources you use. Documentation for all references and formatting of reference list should follow APA style format. As you write the reports, cite all sources used in the text using the (author, year) format, in addition to providing the reference list.
Your report should include the following information: (1) Company Information [History and origin, size, revenue, mission statement, business strategy (e.g. omnichannel), product, target market]
Company Name: Li-Ning