Type your answers, include your name and submit to LiveText.com before class on the due date.
Minimum # of words total in this assignment = 800 words (not counting Professor’s words)
Read a few articles on UBER and the Taxi & Limousine industry, such as:
1. How has the emergence of UBER changed the Taxi and Limo industry?
2. Why do you think UBER was able to have so much success so quickly in getting a big part of
the industry revenue?
3. Perform a basic analysis of the Taxi/Limo industry
A. Who are the RIVALS that compete in the industry?
B. Who are the POTENTIAL NEW ENTRANTS in the industry?
C. What are the SUBSTITUTES for rides in this industry
D. Who are the BUYERS in the industry?
E. Who are the SUPPLIERS in this industry, and how much power do they have?
4. What are the KSFs to compete in this industry?
5. What is driving change in this industry? What do you think the future of this industry looks like?
6. What is the future of the Taxi’s specifically? What will Taxis have to do to survive and thrive?
7. Do you ever use UBER/Taxis? Has UBER changed anything for you as a consumer?
8. How many words are in your answers?
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