entering foreign markets

entering foreign markets

Paper instructions:
Credible Outside Research

Prepare a document based on credible research and course materials addressing the following:

Discuss the four strategies firms can use when entering foreign markets.
Using specific examples, describe the strategies used by the following companies in global expansion:
Intel
McDonald’s
Goya
Boeing
Coca-Cola
Nokia
Have any of these companies experiences an evolution of strategies as discussed in the text?
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