Economics – Marketing, Social Media and Demand
The essay in Economics is an approximately 2,000 word document and forms 50% of your final mark.
The idea of having the essay (as opposed to, for example, an exam) is that it will allow you to engage
in a topic in Economics which interests you, and therefore, hopefully, you learn more about the
principles of economics. Remember the core principle of economics – the economic problem: there
are infinite wants but finite resources. Economics is the study of allocation, and specifically, the
allocation of resources which will generate the most utility (‘happiness’) in the world.
Essay topic:- Use economics principles to discuss the role and operation of marketing. Aspects you may wish
to consider: how marketing tries to influence the demand curve; the impact of social media on the
cost of marketing, and the corresponding shift towards online methods of promotion.