Economic Climate in Health Care
1) Assess the current state of the economic climate of the health care industry and speculate what factors have led to the per-capita expense associated with health care in 2006 and 2010.
Based on your findings, forecast what the next per-capita expense will be in 2014 or the next reporting period. Graphically present your forecast and discuss what your hypothesis means to the industry.
2) A primary care medical group has a list of patients who had once used the group on a regular basis as their primary source of care. However, in scanning their records, these patients had not been in for an appointment in the past two years. The senior partner wants to send them an informational flyer about the practice and a refrigerator magnet that has the group’s telephone number and after-hours service number. As the marketing director for the practice, evaluate this approach in light of the HIPAA regulations.
Research the HIPPA regulations and ascertain if it acceptable to implement this marketing plan under the current regulations
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