Eating behaviour of vegetarians

Topic: Eating behaviour of vegetarians

Order Description

Applied case study brief (Individual)


Produce an applied case-study, focusing on one social group’s relationship with food and/or drink, which provides an analysis of:
-the key influences on the formation of this relationship (for example issues surrounding culture, religious or ethical beliefs, ethnicity, class, gender or ecology); and
-the consequences of this relationship.

The social group can be distinguished in a number of ways, for example by place (e.g. Java, Devon, Burgundy, Istanbul or the East-end of London), gender (men/women), age (e.g. teenagers, over 65s), ethnicity and culture, (e.g. Vietnamese Hmong, the Sami of Norway), beliefs and values (e.g. Muslims, vegetarians), occupation/activity (e.g. nurses, students, tourists), family/life status (e.g. single mothers), or a combination of these.

We can be flexible regarding the social group, for example you could choose a specific occupational community, an ethnic group living in a specific geographical location or people occupying a particular organisational environment e.g. prisons, care homes or even hospitals. It is important to identify a social group you a) are interested in exploring, and b) can research using published material. Come and discuss your ideas with your tutor.

Examples of topics could be as varied as: ‘Members of London’s Bangladeshi community’s eating habits’; ‘Foodways of a Jewish diaspora’; ‘Drinking behaviours of office workers’; ‘Wine producers of the champagne region’; or ‘Eating among working-class residents of Newham’. You need to decide the scope and focus of your case study!

Successful candidates will:

-provide a detailed discussion of the context for the case study and the social group being examined, with particular emphasis on how issues such as culture, ethnicity, class, gender or ecology are relevant to understanding this social group (note: you can decide to focus on one or two areas e.g. class and ethnicity you do not have to cover everything we touch on in the module);

-consider the historical and/or contemporary issues affecting the social group’s relationship with the production and/or consumption of food and/or drink;

-discuss critically the consequences of particular factors and relationships (which could be social, cultural, health, environmental, economic etc., and may be positive, negative or neutral);

-use a clear, well-researched and understood theoretical perspective (or perspectives) (e.g. class, gender, ethnicity, ecology, culture etc.) to analyse the social group and its relationship with food and/or drink;

-demonstrate a clear understanding of the relationship between theoretical perspectives and social practices;

-incorporate a wide range of references from academic and non-academic sources;

-structure the argument clearly, making effective use of headings/subheadings where appropriate;

-follow the Harvard referencing system;

-where appropriate, use a range of diagrams and other illustrations to support the argument.

The case study should be 3000 (+/- 10%) words in length and constitutes 100% of the marks for this module. Additional supporting material may be included in appendices, which are not included in the word count.

To pass this module you must obtain an overall mark of 40%.