Disney’s Employee training and Employee Development
Brief history of the company- Walt Disney
Walt Disney Company is a cartoon company that started almost a century ago. The company was started by Mr. Walt in the early 1920s. Walt Disney started from very humble beginnings as a studio for cartoon. For over 90 years, this company has been a source of entertainment to many families both for kids and adults. The company has grown over the years to become one of the most known cartoon company not only in America, but globally as well (Gabler, 2006). October 16, 1923 is a very important date in the history of this company. It was on this date that Walt Disney signed a contract with M. J. Winkler. This contract was signed so that the company could produce a number of comedies from Alice. It was during this time that Walt Disney Company was given the name ‘The Disney Brothers Studio’. It didn’t stop at this point, and in 1927, the company released a series of cartoon movies and comedies, including Trolley Troubles. In 1928, the company was able to release Steamboat Willie in New York at Colony Theatre. It was during this time that the company marked the release of the very first Mickey Mouse cartoon. Mickey Mouse also appeared for the first time during this period. The Walt Disney Company, up to date, continues to produce and release quality comedies and cartoon movies for the family entertainment worldwide (Barrier, 2008).
Overview of the company’s “best practice”
The Walt Disney has been into business for the last nine decades, and has grown to become one of the most powerful companies in the world. In the process of rising to its current status, the company has managed to overcome diversity, economic crisis, and scandals that have destroyed many corporations. Through innovative techniques and change management, the company has grown in strength and in the process minimized its weaknesses. Walt Disney Company has over the years managed to evolve with the change in the business practices. The company has a very strong organization culture with regard to dealing with employees.
The company is in the process of constructing the sixth sophisticated place in Shanghai, China. The Walt Disney Studios have been the basis of this company for almost nine decades. These studios produce good movies and music to clients globally. The company has over 20 studios throughout the world. The company’s media Networks include number of networks such as cables, radio, Television which operates across a couple of portions (Barrier, 2008). The two divisions, Disney/ABC Television Group and ESPN Inc house a number of radio stations and television stations. Disney Consumer Products, which is the business segment, has other affiliates that provide various products to different people throughout the world. These products include toys, books, as well as, fine art. The segment is made up three business units namely; Licensing, Publishing, and Disney Store. The company is operating a chain of retail stores in Europe, Japan, and North America. The company is having more than 350 stores spread across the world, which are known for the reputation of selling products of high-quality to their clients (Barrier, 2008). The interactive media provides various digital media forums such as video games, blockbuster mobiles, Disney.com for its clients throughout the world.
With all these segments, the Walt Disney Company has very many employees throughout the world. The company has made sure to incorporate best-in-class business standards and ethics as an important foundation of its business practices. This includes Disney’s employee training and employee development through various practices. The following are the company’s employee training and employee development through a number of best practices that they have.
Business Standards and Ethics Training The Employees of the company are given trainings to abide by the company’s rules, standards of Business Conduct and ethics. Employees are given compliance trainings on these issues and many others through the Walt Disney Company’s learning management system referred to as Disney Development Connection (Hiebeler, Kelly, Ketteman, 2012). The objective of offering these trainings to the employees is to make sure that all employees comply with the standards, rules, regulations and ethics of the Walt Disney Company. This helps employees to behave in an ethical and legal manner as well as abiding by the company’s standard of business.
The Walt Disney company rules and procedure include giving equal opportunity to all of its workers and those applying for jobs regardless of gender, religion, skin color, race, ethnicity, nationality, age, marital status, sexual orientation, mental disability, physical disability or any other basis that is hindered by the federal law or state. This policy has helped the company gain a whole lot of popularity and love from the public. It does not discriminate its employees which is a very good practice. This improves development of the company’s employees. For instance, the company has many affiliates in North America where you will find various races and people of different caliber. While the company was hiring people, it did not look at the applicant’s race, nationality, skin color or any other basis (Gabler, 2006). The issue that matters is the academic credentials and qualifications of the applicant.
This is another very important policy that The Walt Disney Company Practices. Employees and outside members are significant in the company attaining its business goals and objectives. The Walt Disney Company’s mission is to train its employees and other people and lead them to comply by the company’s values and cultures (Hiebeler et al, 2012). This training enables employees to develop in their area of work and become familiar with the company’s rules and values thus enabling the company to realize its goal and objectives. The Walt Disney Company ensures that it invests significantly to each of its employees through subjecting them into intensive classroom training. The company has a training institute by the name Disney Institute, which the employees irrespective of the positions receive structured learning environment. The training is necessary to equip the employees with the necessary skills to serve the customers satisfactorily.
Harassment Prevention and Discrimination Policies
The Walt Disney Company has policies prohibiting employees from harassing and discriminating fellow employees whether they are co-workers or even subordinates. The policy prevents the company’s employees from harassing and discriminating guests or any other person within the company’s premises. For instance, senior male employees are not in any way allowed to sexually harass their subordinates who are female or even male (Hiebeler et al, 2012). This practice encourages an optimal environment for both employees and quests, which has helped the company to reach its goals and objectives, as well as develop their employees. The company seniors are not allowed in any way to harass or discriminate against their subordinates based on their races, skin color, sexual orientation, religion or any other basis prohibited by state or federal law. .
Barrier, M (2008). The Animated Man: A Life of Walt Disney, University of California Press.
Gabler, N. (2006). Walt Disney: The Triumph of the American Imagination, New York: Random House.
Hiebeler, R., Kelly,T. , Ketteman, C. (2012). Best Practices: Building Your Business With Customer-focused Solutions, New York: Simon and Schuster.