“Culture jamming” is a phrase invented by the band Negativland in 1984 as a name for the efforts of artists and activists to critique or subvert the ideological manipulations of the mass media. Watch the clip from Jill Sharpe’s video Culture Jam in which culture jammers talk about what they do and why they do it. Using the terminology you have learned in this unit, discuss these practices, their motivations, and the consequences they could have. Do you think the issues they focus on are important ones? Why? Can they effect (i.e., bring about) social change? How?