Consumer Product Evaluation
The product that is analyzed is the supplementary pill, advanced anti-adipocyte formula. The use of the antyi-adipocyte formula is according to its proponents, supported by scientific research that has indicated that quite a number of people have lost some weight after utilizing the pill. Although clear cut information with compelling statistics are not really provided to back this claim.
Adipostat, the anti-adipocyte formula is reportedly made from two plant extracts of the Garcinia mangostana and sphaeranthus indicus, with its main mode of action being to target fat storing cells (adipocytes), preventing fat accumulation. It does this by inducing lipolysis, impeding adipocyte growth, as well as by targeting fat cell creation.
It is very suitable since it can be easily accessed by the user in terms of its easy availability, usage and the fact that it not only saves energy as well as time. This method is quite convenient since it can let the user have some form of flexibility since they can use it at any time they want to compared to other methods such as treadmills, biking which involve burning of calories, and thus work at a slower rate and require much more effort (Morris, 2004).
Treadmills and other exercising equipment are quite expensive to purchase while the cheaper ones that may be available at the market may not be quite appropriate for running and may prove to be dangerous to the user, making adipostat even more cost effective compared to such methods. The costs of maintaining such equipment are quite high hence may be costly to the user. They require frequent oiling, changing of the motor, controllers and the belts. Thus, it is much easier to utilize the supplementary tablets than to engage in an exercise and fitness regime on a treadmill, track or even bicycle. Thus taking the option of adipostat would be much cheaper than exercising on a treadmill or a bicycle (Daniels, 2005).
This ease of use is even made more impressive by the statistics provided by the adverts for the supplement. The proponents claim that it lowers body fat between 2 to 4 times the rate of normal exercises, as proven by studies carried out on individuals on the drug, compared to individuals on placebos. The participants on adipostat, only had to walk for 30 minutes every day to reduce their body weight by almost eleven and a half pounds, these are definitely quite impressive results more so when one focuses on the time required to achieve them.
The end of the advert may however give the consumer something to think about, and result in people having second thoughts, as it claims that the drug should be taken under the instructions of a physician. This may cast the ease of use into doubt, more so when one considers that the usage of adipostat requires specialized monitoring, suggesting the potential for catastrophic side effects. It also lowers blood glucose, meaning that diabetic individuals cannot really use it, as well as those with a tendency of not eating (Annorexic individuals). Adiposat fails to replace the whole essence of exercise, which is to improve circulatyion, heart function as well as reduce weight, even though it may cater for the latter, it fails to do so for the other two.
In their advertisement the use of images and graphics has not really been properly employed as a technique so as to ensure that they capture the consumer’s attention. The images should also have been accompanied by explanations that give more insight about the unique features of the products. It also fails to indicate which people are best suited to use the supplements, as well as expressly state which ones are not. Some gimmicks have been used to make the product more marketable. One idea that they have implemented is inclusion of the ingredients of the product, which all appear to be natural, as well as the dosages giving the impression that the product is quite safe and can be bought online, as this would convince the buyer to make an online order immediately, without necessarily having to consult a physician.
Daniels J., (2005). Daniels’ Running Formula (2nd Edition). Human Kinetics.
Hutchison, A. (2011). Which Comes First, Cardio or Weights? Fitness Myths, Training Truths, and Other Surprising Discoveries from the Science of Exercise. William Morrow
Morris, R. (2004). Treadmill Training for Runners. Shamrock Cove Publishing.
“Advanced Anti-Adipocyte Formula” Retrieved from http://www.lef.org/Vitamins-Supplements/Item01509/Advanced-Anti-Adipocyte-Formula-with-AdipoStat-and-Integra-Lean.html