Case Study Windham Case 10
Read Case 10: Wyndham Worldwide Adopts a Stakeholder Orientation Marketing Strategy found in textbook Appendix and answer the following questions.
Write a 3-5 page paper/analysis on Windham where you consider the following elements:
1. How does Wyndham’s stakeholder orientation create a strategic marketing advantage?
2. How do Wyndham’s diverse brands contribute to customer satisfaction and marketing performance?
3. Do the awards and recognition that Wyndham has received for social responsibility and ethics contribute to its financial performance? If so, how?
Within your paper/analysis be sure to address the following:
• Include a title page and 2-3 references.
• Only the body of the paper will count toward the page requirement. Only one reference may be located online (not Wikipedia) and the other references must be
located in the Grantham University online library.
• Your analysis/paper should be written in your own words. When completing your assignments all spelling, punctuation, grammar, formatting, and citations should
be written in APA style. Please see your instructor for any further instructions.