There are five major environments associated with any organization or industry – an internal environment and four external
environments. The external environment analysis is sometimes referred to as a PEST analysis (political-economical-social-technological
In this assignment, you will need to research the industry you chose in order to identify the trends, patterns, and consistencies in
the business environments for that industry.
• Trends – A series of data points that show either an upward or downward movement or a gradual movement in one direction.
• Patterns – Finding items that are recurring over and over in a cyclic fashion or if something regularly happens and a resulting
reaction always occurs.
• Consistencies – Things (e.g., events or activities) that remain constant and really do not appear to change over time within
1. Consider the following items on various business environments, including both internal and external environments:
2. Pick two of the environments you would like to further research for this assignment.
3. Apply your research on the Brazilian company (Vale).
4. Conduct research to identify political trends, patterns, and consistencies in the two business environments for (Vale) to
research national and global levels.
5. Write TWOpages business brief. Use section headers appropriately. Include references from the attached MBA Journals List. Your
brief should include the following:
a. Briefly orient the reader to the industry that you have selected.
b. Describe the key trends, patterns, and consistencies in both of the environments you researched.
c. Identify important synergies or convergences among the trends, if any exists.
d. Select what you believe is the most critical trend, pattern, or consistency related to your industry’s future success from
among all the trends, patterns, and consistencies you have identified. Explain why you think this is the most critical to the industry.
e. Analyze what you believe will be the major impacts of this most critical trend, pattern, or consistency on the industry over
the next five years.
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