Topic: Analysis the internal and external communication of Boost Juice Bar in Australia
The company I select to analysis is an Australian juice company. BOOST JUICE. Their website is: www.boostjuice.com.au
Students will individually analyse their group’s chosen company (Boost Juice Bar Australia) and perform a communication audit on the organisation in order to identify the organisation’s internal and external communication needs (report format).
The website of this company is: ” www.boostjuice.com.au ” for more information about is company.
You need to write more recommendation to boost juice.
1. Choose a case study company that will be suitable for both the individual and group assessments. The aim of the audit is to research and evaluate the organisation’s ability to send, receive and share information with internal and external publics and stakeholders. The audit identifies current communication issues and establishes recommendations to implement change where necessary.
2. Analyse the organisation to identify its current communication practices and future communication needs and research its public relations strategies and tactics.
3. Discuss if the strategy and tactics align to the overall organizational goals to address the identified communication issues.
4. This audit should be performed in order to create the basis of assessment 3 (Public Relations Strategy and Presentation) in week 11.
5. Please refer to the marking criteria to further understand the further content of the communication audit.