Topic: An evaluation of Creativity: Theory, Frameworks and Models
We are keen to embed creativity efficiently and effectively within our organisation.
It would be helpful if you could prepare a summary management report for the Company’s Senior Management Team wherein you provide a brief overview, a critical evaluation of the value of creativity (theory / frameworks / models / concepts) and how it links to innovation (theory / frameworks / models / concepts).
A recent conversation with a Creativity Expert indicated academics such as
Brownlie (1998); Holt (2002); Collins (1970); Kaufman & Sternberg (2010) and Starko (2009) might have interesting perspectives. Hence it may be worthwhile considering these in more depth and integrating a critical evaluation of their thinking as well as any other views into the report.