Conduct an analysis of a campaign designed to sell a product or service, promote an idea, support a political candidate, raise funds, increase membership in an organization, or influence people for or against some behavior.
Your analysis should address who is saying what to whom through which media for what purpose and with what effects.
Who are the makers of the campaign?
What messages are being sent by the campaign? Note if messages differ for different audiences, in different contexts, or at different times during the campaign.
Identify the target audience(s).
What are the goals of the campaign?
What media are used? How did the media being used influence the message being sent?
Did messages change from one medium to another?
Which techniques of persuasion are used? Provide supporting evidence.
Analyze the quality of the arguments made, do the appeals used include any fallacies?
Provide explanations about the extent to which you think the campaign was ethical or unethical.
What are the results of the campaign? Supporting evidence,
To what extent do the results reflect the goals of he campaign?
Identify and explain communication strengths and weaknesses of the campaign. What was done well and what could have been done better