Negative Effects of Advertisement on Children.
Advertising can be defined as creating awareness of calling public attention to a product, need or even a service. It can be done through newspapers, television, radio or billboards. Advertising can be used to persuade customers and thus get more customers. In addition they can also be used to educate as well as to give notice. Advertisement can have both positive and negative effects on children and adults as well. The main arguements of this paper are to try and refute the fact that advertising has positive effects on children but rather negative ones.
Just to mention some of the advantages of advertising; through advertising attention is created and this may lead to increase of fans. Based on children advertising tries to make a good environment for education and learning. It also affects positively on a person’s brain development and this is because it gives human lives inspirations as well as creativity. As much as advertisement may have lots of positive sides it also has negatives sides largely on children unto which this paper will dwell on.
First and for most the main negative impact of advertising on children due to their impressionability. They usually believe in anything that reaches their senses. This compels them to reach out for whatever has been advertised. Advertisements here may involve food advertising, alcohol advertising among others. Based on food advertising children try to reach out for whatever food that they have seen being advertised either on television or even billboards. In relation to that they tend to eat more thus it may result to obesity. A case study here can be United States. Analysis shows that almost nine million children who are over six years of age are obese.
In relation to the above the frequent exposure of children to fast- food and snacks advertising on television and their positive attitudes towards the same normally lead to unhealthy eating habits. The result here can be obesity. For many producers the significant consumers are always children and therefore they are the main targets. Based on the case study that is America, a child here is always exposed to almost 40000 TV commercials every year. These commercials may include fast-foods, cereals and even candy. High sugar and low fiber food are always advertised at the time when there are children’s TV programs. In relation to this there are very minimal advertising of vegetables, fruits and dairy foods in the advertisings.
Last but not least on food advertising parental characteristics need a lot of attention. It is because they are the major caregivers to the children. This should involve the parental styles of communication while watching TV with their children. They should try to change the attitudes of their children on obesity level and TV fast-foods and snacks advertising. Communication here involves verbal interactions with children among other forms of communication. Thus one of the mitigation measures to be undertaken is based on parental responsibilities. They should be able to educate their children on TV advertisement and obesity.
Another TV advertisement which has negative impacts on children is the alcohol advertisement